Fallaspire in Osei Duro Dress

What is for you African fashion? Is it wax? Is it “African print” fabric? Is it colorful clothes?

I love asking that question to people around me and I love hearing the answers.

I have created 2 months ago a WhatsApp group in order to exchange opinions and feelings about topics like “What is African Fashion”, “African designers vs Street tailors”, “The evolution of the industry in Africa” and more… (ps: if you want to be part of the group just write a comment below.)

So, regarding that question, I had interesting answers. Most of them were exactly what I expected:

• African fashion is everything with wax fabric;
• traditional clothes revised so it can be more modern;
• is referred as bright colors;
• etc…

Fallaspire in Woen Ilga Dress

There is no good or bad answers to it, but I’d like to share my opinions about the term “African fashion”. For me, it’s not limited to the color or the wax, it has to be made in Africa and/or by the African diaspora (which is why it is not just wax, many will understand what I mean ;I .) It has to be inspired by the great culture and traditions you can find in many different part of the continent (I’m talking techniques) and IT HAS TO EMPOWER IN A WAY OR ANOTHER THE CONTINENT.

You can use batik cotton fabric made in Ghana for instance, or even be a french designer originated from Côte d’Ivoire and it will still be “African Fashion” for me.

We talk about “Western style” so why not value “African style” which is as rich and varied as the Western one.

Sorry if I may sound too activist but I put value in supporting and empowering my community.
There is this an amazing book called Fashion Africa written by the blogger Jacqueline Shaw who profiles the most African designers who are making long-lasting changes to the communities around them. All the featured designers are either born in Africa or produce and source in Africa. They are displayed with beautiful photographs and artwork as well as revealing interviews. So guys, go buy it, it’s awesome 😉 !

Ps: If you disagree with what I say, it is fine, I’d love to hear your opinions as well !

‘Fashion Africa’ by Jacqueline Shaw